BACKGROUND

The U.S. Space and Rocket Center located in Huntsville, Alabama is known more for being the home to Space Camp than a fun and interactive science museum.

CHALLENGES

How do you change the perception that the U.S. Space and Rocket Center is an old dusty space museum, when in fact it is a highly-interactive and fun entertainment attraction?

SOLUTIONS

Bring in an interactive rock n’ roll exhibition to shake the paradigm that this is just a place to look through glass at old space relics. Once visitors are through the door, they will discover all that the U.S. Space and Rocket Center has to offer.

RESULTS

The Science of Rock N’ Roll attracted a totally new demographic to the Space Center resulting in a 54% increase in attendance year over date.  The exhibit attracted curious tourists; and locals who had not been to the Space Center for years that found a new reason to go.