Gen X heads of household with children at home who are looking
for something fun, new and cool (and as a bonus, educational) to
do with their kids.
You have some great materials that explain exactly what the exhibit is, but we need people to seek out that information. Our goal is to get people talking about the exhibit so that they go online to learn more. The creative should raise awareness, build anticipation and, in turn, sell a ton of tickets.
Science with rock n’ roll to drive ticket sales to the exhibition.
Great ads make you think. They challenge the viewer to have a “ah ha!” moment, because when they do, they feel rewarded, and a bit smarter for figuring it out. They remember it, and share it. This is especially important for project such as this that revolves around science and discovery. The ad itself is a discovery. Meta!