ONTARIO SCIENCE CENTER | Science of Rock

ONTARIO SCIENCE CENTRE

“This Exhibit broke all the rules –

and I loved it for that”

An Exhibit that appeals to all generations

A successful evening adult program

Outperformed attendance expectations

BACKGROUND

The Ontario Science Centre—a venue that has been operating for over 45 years—has a very steady family demographic as it’s membership base

CHALLENGES

How do you make a ‘kids’ science centre relevant to young adults?

SOLUTIONS

Use the travelling exhibition ‘The Science of Rock N’ Roll’ as a lynchpin at the Ontario Science Centre to develop evening, weekend program for young adult demographics called “Science Rocks”

RESULTS

The Ontario Science Centre held three incredible evenings attracting thousands of new visitors. All three evenings resulted in larger numbers because many visitors came again and again to every subsequent event.