ONTARIO SCIENCE CENTRE
“This Exhibit broke all the rules –
and I loved it for that”
An Exhibit that appeals to all generations
A successful evening adult program
Outperformed attendance expectations
BACKGROUND
The Ontario Science Centre—a venue that has been operating for over 45 years—has a very steady family demographic as it’s membership base
CHALLENGES
How do you make a ‘kids’ science centre relevant to young adults?
SOLUTIONS
Use the travelling exhibition ‘The Science of Rock N’ Roll’ as a lynchpin at the Ontario Science Centre to develop evening, weekend program for young adult demographics called “Science Rocks”
RESULTS
The Ontario Science Centre held three incredible evenings attracting thousands of new visitors. All three evenings resulted in larger numbers because many visitors came again and again to every subsequent event.