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DISCOVERY CENTRE HALIFAX

“The Science of Rock N’ Roll was the perfect exhibit to introduce Halifax to our brand-new science centre”

Record

attendance

New demographic of customers

Outstanding reviews

BACKGROUND

For 25 Years the Discovery Centre operated a downtown venue that was mainly as a kids’ museum.  After seven years of development, a brand-new science centre opened that needed a family-friendly exhibit to attract a broader demographic.

CHALLENGES

After a successful track record as a kids’ focused venue; rebranding as a new modern Science museum attracting a broader demographic which included the vast student community in Halifax.

SOLUTIONS

Bringing in the Science of Rock N’ Roll was ideal in attracting the demographic the Discovery Centre was looking for.  A family-friendly exhibition with enough of an edge to attract university students to the venue.

RESULTS

The new building was a huge success and attracted record visitation with the Science of Rock N’ Roll as the premiere travelling exhibition.  The exhibit was such a success that it was extended for an extra month.