DISCOVERY CENTRE HALIFAX

“The Science of Rock N’ Roll was the perfect exhibit to introduce Halifax to our brand-new science centre”

Record

attendance

New demographic of customers

Outstanding reviews

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BACKGROUND

For 25 Years the Discovery Centre operated a downtown venue that was mainly as a kids’ museum.  After seven years of development, a brand-new science centre opened that needed a family-friendly exhibit to attract a broader demographic.

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CHALLENGES

After a successful track record as a kids’ focused venue; rebranding as a new modern Science museum attracting a broader demographic which included the vast student community in Halifax.

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SOLUTIONS

Bringing in the Science of Rock N’ Roll was ideal in attracting the demographic the Discovery Centre was looking for.  A family-friendly exhibition with enough of an edge to attract university students to the venue.

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RESULTS

The new building was a huge success and attracted record visitation with the Science of Rock N’ Roll as the premiere travelling exhibition.  The exhibit was such a success that it was extended for an extra month.